Resume

Strategic communications and reputation leader with 16+ years of experience advising C-suite executives and driving brand, crisis, and public affairs strategies. Known for aligning messaging with business goals, navigating complexity with clarity, and leading high-impact teams across sectors. Trusted by executives, boards, and cross-sector partners to lead through transformation, risk, and opportunity.

Key Achievements

Executive Influence


Advised C-suite and executive leadership across sectors—crafting high-stakes messaging, shaping internal and external strategy, and strengthening leadership visibility and trust with key stakeholders.

Revenue Growth


Drove a 3% increase in main campus revenue through streamlined, audience-focused marketing—outpacing sector trends during industry-wide enrollment declines.

Sustained Brand Transformation


Directed five institutional rebrands that elevated visibility, improved brand cohesion, and solidified market position—anchoring long-term stakeholder engagement and growth.

Crisis Leadership


Led executive communications and public response during crises including COVID-19, major hurricanes, public safety threats, and the BP oil spill—ensuring continuity and protecting public trust.

Market Expansion


Orchestrated cross-sector partnerships, driving a 60k+ customer acquisition surge in three weeks via targeted digital and community outreach.

National Media Strategy


Cultivated national media and directed public relations strategy supporting Louisiana’s $8.8B BP oil spill settlement—building public pressure, sustaining visibility, and bolstering stakeholder confidence.

Operational Excellence & Strategic Planning


Managed a $6M budget with zero variance, co-led a $2B+ federal investment dashboard for transparency, and developed strategic plans that continue to guide agencies and partners.

    • Crisis Leadership & Reputation Management

    • Executive Communications & Influence

    • Brand Strategy & Market Positioning

    • Stakeholder & Partnership Development

    • Change Management & Scalability

    • Data-Driven Marketing & Analytics

    • P&L Oversight & Budget Optimization

    • Regulatory Affairs & Governance

Professional Experience

Vice Chancellor, Marketing, Communications & University Relations
University of Wisconsin-Milwaukee | Milwaukee, WI | Dec 2022 – Apr 2025

Oversaw 40+ staff and a $6M budget across marketing, web, comms, government relations, and events.

  • Led UWM’s first institutional rebrand in 25+ years.

  • Advised executive leadership on crisis response and reputation strategy.

Assistant Deputy Secretary
Wisconsin Department of Administration | Madison, WI | Aug 2020 – Dec 202

Built the agency’s first external affairs team and led communications for 35,000+ employees.

  • Developed a $2B+ federal investment dashboard and $170M in economic recovery grants.

  • Executive responsible for the state’s Clean Energy and Homelessness Action plans, both successfully launched with public-private partnerships and implementation strategies.

Director of Public Affairs
Wisconsin Office of the Commissioner of Insurance | Madison, WI | Jan 2019 – Aug 202

Directed public affairs and strategic comms during health insurance market stabilization.

  • Launched WisCovered.com and enrollment campaign alongside industry and grassroots partners, drove 60K+ marketplace enrollments in under a month.

  • Led a customer-focused agency rebrand and web overhaul.

Additional Leadership Roles

Wisconsin Political Work | 2017-2019

  • Co-Founder, Concept Blue Media

  • Director of Communications, Wachs for Wisconsin (Gubernatorial Campaign)

  • Director of Communications, Wisconsin Assembly Minority Leader’s Office

Non-Profit Service | 2015-2017

  • Vice President, Communications & Policy, Choices Coordinated Care Solutions

State of Louisiana Appointments | 2009-2015

  • Director of Media and Communications, Louisiana Department of Health

  • Tax Reform Project Manager, Louisiana Department of Revenue

  • Director of Communications, Louisiana Governor’s Office of Coastal Activities

  • Special Advisor, Policy & Strategic Comms, Louisiana Department of Wildlife & Fisheries

  • Public Information Officer, Louisiana Department of Health

Private Sector Roles | 2007-2009

  • Startup Editor & Reporter, Baton Rouge Business Report

  • Copywriter & Project Coordinator, Covalent Logic

Education

Harvard Business School (HBX/CORe): Credential of Readiness, Financial & Business Analytics

Tulane University: BA, English & Political Science

Board & Advisory Roles

Board Member, Wisconsin Housing and Economic Development Authority (WHEDA) - 2020-2022

  • Member, Governor’s Interagency Network on Lead - 2021-2022

  • Member, Governor’s Interagency Council on Mental Health, 2020-2021

  • Commissioner’s Designee, Governor’s Council on Financial Literacy - 2019-2020

  • Commissioner’s Designee, Wisconsin PFAS Action Council - 2019-2020

  • Commissioner’s Designee, OCI-DHS Health Care Coverage Partnership, 2019-2020

  • Executive Board Member, New Leader’s Council, Wisconsin - 2017-2020

  • Fellow, New Leaders Council, Louisiana Chapter - 2014

  • Board Member, Associates Board, Tulane University - 2013-2018

  • Board Member, Newcomb College Alumnae Association, 2008-2012